Word: boosterism
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...Main Street one day last week George F. Babbitt, Booster, ran into Honest Jim Blausser, Hustler. Above them (in the words of their creator, Novelist Sinclair Lewis) "the towers of Zenith aspired above the morning mist...
...took him only two years to work out his method of extracting cosmic rays from outer space. In 1912 he built a cosmic aerial, a cosmic booster box and a small cosmic rectifier. Jubilantly he moved to Long Beach, Calif., to await recognition...
...Pitcher Mort and Catcher Walker-went on a rampage when they found that Shortstop Marty Marion had been promised a raise over the club's $12,000 ceiling salary, threatened to quit unless their ante was upped from $12,000 to $15,000. The row was no morale booster for the Cards, whose team spirit had been a major factor in their three straight pennants...
...Medals. Patton is a great morale-booster: he distributes medals lavishly, builds up rivalries among his units. The 4th Armored Division is his pace setter, the one that is always sprung through for open-field running. It has a dazzling record. It cut off the Brittany peninsula, plunged through the Loire valley with only air protection on its flanks. In the Battle of the Bulge it raced to the rescue of Bastogne, went on to help carve up the German advance. In the Saar-Palatinate cleanup it sliced through in parallel combat columns, scored one of the big victories...
...Sons, Little Brown & Co., Book-of-the-Month Club and Harper & Bros.-to meet the Field invasion. Along with Random House, they had purchased slipping Grosset & Dunlap, Inc., which specialized in cheap reprints. The syndicate planned to boost Grosset & Dunlap back to the top. As a starting booster, they plucked short, chunky John O'Connor, 52, out of his job as vice president of Chicago's Quarrie Corp. (World Book Encyclopedia), this week put him in as the new boss of G. & D. An old hand, O'Connor had sold culture in the form of the Harvard...