Word: boosters
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Dates: during 1930-1939
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...Smoke Gets In Your Eyes"--Brunswick recording. The hit tune from "Roberta" has Ruth Etting as its latest booster. Purely vocal and quite sentimental. The backing is "Three Little Piggies Went To Market." A mistake that Miss Etting was bold enough...
...unusual, consideration for Barnard's brainy booster is shown in Lindley's discussion of the Hull-Moley controversy. Apparently Moley tried to be tactful in London but Hull's suspicions and force of circumstances would not let him. Eventually Hull's anger and the need of keeping Southern political support forced Roosevelt to sacrifice his professor publicly. Recent signs that Moley is still in the President's private favor bear out this analysis...
Still very much in the saddle in spite of reports that he would soon retire from NRA, ham-handed General Johnson with oldtime cavalry gusto dismissed Pittsburgh's NRAdministrator, John S. Fisher. Mr. Fisher was no mere local booster who had climbed on the Recovery bandwagon, but once (1927-30) Pennsylvania's Republican Governor. He had made a speech in which he criticized NRA for making "no provisions for financing the load of rising costs which it necessarily placed on producer and consumer." When General Johnson heard this he dispatched a curt six-line letter demanding Mr. Fisher...
When housewives sauntered out of Piggly-Wiggly, Sanitary and Daniel Reeves grocery stores last September they tucked under their elbows, between the string beans and the meat, a copy of Family Circle. No blatant booster-sheet touting special brands or stores, Family Circle was an interesting, smartly-edited little weekly about food, cinema, radio, fashions and cosmetics which the stores thought enough of to give to their customers each week. It had a circulation of 300,000, was beginning to pull fan letters at the rate of several hundred a week. Last week Family Circle proudly announced that six more...
...Oakland. In San Francisco's Palace Hotel the Governors ate off a $500,000 gold service while Communists fussed noisily outside. They gaped in awed silence at the wonders of Yosemite. At Hollywood they were smiled on by pretty cinema girls. Los Angeles gave them a raucous booster welcome...