Word: boosting
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Dates: during 1930-1939
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...Herex price boost was the work of bustling Victor Henry Polachek, circulation director of the whole Hearst chain, who has been giving his expert attention to the Herex all winter long. The price increase added more than $2,000 daily to the paper's depleted income. As for the 22,000 deserters, Director Polachek confidently expected that their places would soon be taken by new home-delivery readers to be snared in an aggressive campaign...
...that in 1935 their company sold $73,000,000 worth of hardware, cutlery, jewelry, furniture, notions, dresses, towels, etc., and retained $1,285,000 as net profit. That was a little better than Butler had done the year before, though below the figure for 1933, when rising prices helped boost profits...
...assume that those who have, wanting to cling to their dollars, and those who have not, confronting the prospect of being forced to find more dollars, will point to the $40,000 which the dining halls turned over to Student Employment last year and ask the reason for the boost...
Faced with a decided and unquestionable rise in expenses, good business judgment has two avenues of escape--increased revenue or adulterated quality. In pursuance of the policy of satisfactory meals, Mr. Durant has been forced to boost the price in order to maintain the present standard of food without dipping into other pockets of the University. The president increase will allow the same margin of safety as that which existed in the past two years when approximately $40,000 was cleared, a margin of approximately 4%. On an estimated total of well over $900,000 it is approaching folly...
...preventing soil erosion (TIME, Jan. 27). The "amendment" gave him power for two years to pay farmers not only for preventing erosion but for conserving "fertility" by growing soil-conserving crops (e. g., clover) instead of various cash crops (e. g., cotton, corn, wheat) whose price Congress wants to boost. The bill limits the amount that he may spend for this purpose to $500,000,000 a year. By not imposing any taxes to raise this money (taxes are to come later in another bill), the AAA substitute reduced to a minimum the chance of any taxpayer suit being brought...