Word: boosting
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Dates: during 1930-1939
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...drummer. Cotton traders agreed that it was a gesture, not a cotton speculation, because 200,000 bales would be too infinitesimal a quantity to affect the broad price of a crop that runs into 13 or 14 million bales. And for a shrewd piece of publicity to boost Wrigley sales in the South, advertising men gave Mr. Wrigley full credit. Like wheat in western Canada, cotton in the South is the overwhelmingly important thing in the material welfare of almost every man, woman & child, white or black. As such cotton looms ever-present in the buying consciousness. To make southerners...
...Names make news." Last week the following names made the following news: In Evanston, Ill., dancer Mariana Michalska (Gilda Gray) was enlisted to boost ticket sales for Northwestern Uni- versity's senior ball. A band played. Dancer Gray pranced. Northwesterners bought three tickets, suggested she take off her coat. She fled...
...book called "World Without End" by Helen Thomas, wife of the English poet, Edward Thomas, brings back memories of some of the more glaring examples of stupidity in Boston book censorship. It is true that the words "Banned in Boston" on the jacket of a novel will boost its sales tremendously, but in most cases the Boston book censor is not worthy of this reputation for the detection of horrid words and passages. As an example of this the first part of "World Without End" appeared some years ago under the title of "As It Was." This fragment...
Witness that Funnyman Rogers and Newshawk Brisbane both boost Aviation, the difference in practice is that Rogers says "I'll not ask you to do anything I will not do myself." Newshawk Brisbane, like the preachers, says...
...sums which they give for charitable, social-welfare or unemployment-relief purposes. Individuals already have this exemption. Corporations heretofore have been forbidden it. They pay a flat 12% income tax, whereas individuals pay up to 25%. If Congress passes the bill, a likely thing, it will be the greatest boost organized charity has received for a long time. For, although Chairman Hawley of the House Ways & Means Committee introduced the resolution to Congress, the push to enactment really began with James Herbert Case, Board Chairman of the New York Federal Reserve Bank, president of the Association of Community Chests & Councils...