Word: boosting
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Dates: during 1930-1939
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Having hesitated for a decade to boost the Fleming boat in his ship news column or in his books because it would have meant "recommending a proprietary article," William McFee last week found himself forced by interviewers to deliver what amounted to a sales talk for his cousin's invention. Reminding his listeners that few ship passengers are experienced or horny-handed enough to handle 14-foot oars, he summed up the lever-run boat's chief advantage thus: "It can make four knots-a better speed than a trained crew of oarsmen can make-with a bevy...
...many. A.I.R. has insufficient money for broadcasting, furnishing individual receivers, servicing them throughout India's 1,800,000 square miles. Polyglot India speaks 200 languages, assorted dialects of each.No one program would be universally understood. And lastly, Indians have the idea radio is a new device to boost taxes...
...units (88,000 year ago), President Alfred P. Sloan Jr. of General Motors made front-page news across the nation and inspired a clever cartoon by announcing that G. M. was rehiring 35,000 men, restoring the 10% to 30% pay cuts of last February. This meant an annual boost to G. M.'s payroll of $55,000,000 with an other boost of $60,000,000 likely as other workers are returned to full time-no small addition to consumer pocketbooks...
DETROIT--General Motors Corporation, expressing recognition of a responsibility to provide "as much work as possible," today announced a far-flung rehiring and salary increase program that will boost its payroll more than a million dollars a week...
...last week, earnings reports for August (first full month since the 25% boost took effect) made it plain that thus far the rate increase has helped the railroads as much as a rainy climate helps rheumatism. The Pennsylvania Railroad's passenger revenues fell 14% below August 1937, the New York Central's 17%, Baltimore & Ohio's 19.5%, the New York, New Haven & Hartford's 3%. All told, August was the Eastern railroads' worst month for passenger revenues this year...