Word: boosting
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Dates: during 1930-1939
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...over the country as a recreation for office and factory workers and a spectator sport for folks with only a dime to spend. In 1933. when the Chicago Century of Progress put on a national Softball tournament as part of its sport program, the game received its biggest boost. Today there are some 5,000,000 players (men and tomboys) and 200,000 teams (sponsored by churches, movie stars, saloons, banks) with names ranging from Slapsie Maxie's Curvacious Cuties to Bank of America Bankerettes. In Los Angeles there are 9,000 Softball clubs within a hundred miles...
Many CBS sales executives are no longer in favor of any summer holidays for any sponsors. But President William Samuel Paley was once a sponsor himself, became interested in radio when he used it to boost sales of the La Palina cigars his father manufactured. In 1928 he bought himself CBS, built up its station membership until he now controls some 1,600 air hours a day. He sells a goodly slice of these 1,600 hours, but has by no means all for sale. Deductions must be made for: 1) Time differences across the continent. 2) Time given...
...Democrats he permitted another direct quote explaining that he was acting on principle: "If there is a good liberal running on the Republican ticket, I would not have the slightest objection to his election. The good of the country rises above party." Then he sallied forth to Maryland to boost Representative David Lewis, on principle, against Senator Millard Tydings...
When the Connecticut Nutmeg reached its readers last week, it carried an enthusiastic boost for a stubby "flivver" biplane by illustrious Frank Hawks, pacemaker to U. S. commercial aviation. For his Nutmeg contribution he had been promised a year's subscription to the paper. "Fool-proof," wrote Frank Hawks of the Gwinn "Aircar" behind which for the last year he had been putting all his reputation and energy. "It will not spin and it will not stall. . . . With only an hour or two of instruction any average person (even the intelligentsia) can fly our ship. . . . A development that should...
...month experimental license the Commission gave Powel Crosley Jr. the right to raise the broadcasting power of his Cincinnati station (WLW) from the U. S. maximum of 50,000 watts to 500,000 watts. Reason: to find out how much radio service the listener might gain (from the power boost) and lose (through interference with smaller stations). Enterprising Broadcaster Crosley spent $396,287 on his 500-kw. transmitter. When he put it into daily operation in May 1934, WLW was heard satisfactorily over 13 States and part of Canada...