Word: boosting
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Dates: during 1940-1949
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...Monterrey's big annual events. Grocers, butchers and other small merchants responded generously to campaigns aimed at giving all local business a stake in the school. With more than enough on tap to meet its 60% operating deficit, Tecnológico last week got a rousing boost from outside. In Mexico City, 600 miles to the south, executives in the U.S. industrial colony (including branches of General Electric, Westinghouse, Goodyear) opened a drive for $58,000 to boost the school's endowment...
...many a businessman the latest increase, smaller than the preceding three, was hardly a surprise. But in Washington, it stirred up Democratic Senator Joseph C. O'Mahoney, who had not been at all critical while the Steelworkers were after their wage boost last summer. Cried he: "The steel industry is not justified in levying an increased tax on the whole economy of the U.S." Its leaders, he said, are doing more damage "to the free-enterprise system than all the crackpots have ever done." To get an explanation, O'Mahoney asked Ben Fairless to appear before a congressional...
Could the price rise be justified by higher costs? Two freight-rate increases had boosted the cost of steel's raw materials; another boost in coal prices was in prospect. But scrap, which is a major cost in making steel, was selling at an average of only $27.25 a ton, compared with $43 a year ago. As for the new pension program-U.S. Steel officials could not, or would not, say what it would cost the company in the first year (guesses by outsiders ran as high as $80 million a year...
Minute Maid's initial success came when it proved that frozen orange juice could have a fresh-squeezed taste. It got its second boost when it sold Crooner Bing Crosby 20,000 shares of stock at 10? a share and made him a director (TIME, Oct. 18, 1948). As part of the deal, Crosby, whose stock is now worth $14.75 a share (paper profit: $293,000) began plugging Minute Maid on a song & chatter radio program five days a week...
...twelve months ending Oct. 31, Minute Maid rang up $11.8 million in net sales, as against a mere $3.7 million the year before, and showed a net profit of $996,000. In the current year Minute Maid plans to boost orange juice output to 213 million of its 6-oz. cans, up 142 million cans from last year...