Word: boosting
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Dates: during 1980-1989
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...National Pork Producers Council is trying to boost consumer interest with former Olympic Figure Skating Champ Peggy Fleming and a $7 million pitch presenting pork as the "other white meat," comparing it favorably with poultry. The National Dairy Board meanwhile is plugging milk, yogurt and cheese for their high content of a vaunted mineral. "Calcium the way nature intended," blare the ads. All-dairy products get to sport a red REAL seal...
...year by handing this potentially lucrative time slot to a new production division. Since then, CBS News has been bedeviled by budget cuts, layoffs, a writers' strike and erratic ratings for the Evening News. Now the network's news executives hope that the recapture of this breakfast beachhead will boost morale. Says News President Howard Stringer: "I see this as the starting gun for a more productive, happy period...
...BAGDIKIAN, media critic: "It's like eating a Hershey's bar. It's a quick boost of sugar, but it doesn't last...
...frequency of meetings with many employees to once a week instead of once a month, as was the practice before. In September HUCTW leader Kris Rondeau said the union had enough support to win an election. Last January HUCTW's grassroots effort got a huge finanical and morale boost when it affiliated with the 1.1 million member American Federation of State, County and Municipal Employees...
...glitter of gold, which accounts for more than half of the country's $22 billion in foreign earnings expected this year, up 3% from 1986. Paradoxically, even though gold shipments are not banned by most sanction imposers, including the U.S., world jitters about South African political turmoil have helped boost the price of gold over the past two years, from $280 per oz. to a current level of $463. Even producers of some banned commodities have found ways to beat the rules. Many South African fishermen, for example, have reregistered their ships in the Cayman Islands, enabling them legally...