Word: boosting
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Dates: during 1980-1989
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...most awkwardly protracted job opening of 1989. On the last day of November, after two years of trying unsuccessfully to boost the network's sagging ratings, CBS Entertainment president Kim LeMasters resigned. His departure was not unexpected, but CBS's delay in naming a successor was. For a time the network dickered with Marcy Carsey and Tom Werner, producers of The Cosby Show and Roseanne, but negotiations fell through. Finally, late last week, the network completed a deal with Jeff Sagansky, 37, a former NBC program executive who heads Tri-Star Pictures, which produced this fall's hit movie Look...
Slumps, of course, are made to be broken. ABC jumped from nowheresville to first place in the mid-'70s, and NBC was a sorry No. 3 before Bill Cosby helped boost it to No. 1 in the mid-'80s. But CBS may be in more desperate straits than either of them was. For one thing, its low ratings are compounded by poor demographics: its audience is not just smaller but also older. What's more, cable and other viewing choices have siphoned away much of the network audience and made it tougher for a weak network to revive itself...
...compensation package geared to inspire success. On top of a reported salary of $785,000, Louis-Dreyfus will control stock options worth at least $3 million. That value will rise substantially if he does his job well. Earlier this month, Louis-Dreyfus pledged to boost the value of the company's shares, which have traded as high as $10.70, from their current price of $4 to at least $7.85 within three years. More than another increase in its global reach, that is the kind of growth figure that Saatchi & Saatchi now badly needs...
...good Tetris book to boost his high-score...
George Bush normally distrusts "big moments," and this one did not last long. His chummy session with Mikhail Gorbachev in Malta restored momentum to U.S.-Soviet relations and gave a boost to what Bush called his "new thinking" about the changes in the Communist world. Yet the President had barely left his joint press conference with Gorbachev when he encountered serious questions about his plans to encourage perestroika and to deliver on his promises in time...