Word: boosting
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...help the U.S. keep up with global competitors in high-speed Internet access, Federal Communications Commission officials announced a sweeping proposal to extend broadband connections across the country and boost speeds to up to 25 times the current national average. The National Broadband Plan would connect 100 million U.S. households to affordable Internet service over the next decade. With 93 million Americans currently unable to get a high-speed connection at home, the U.S. ranks 12th globally in broadband connectivity...
...insiders believe the Independent might go the other way and start giving the paper away for free - the strategy adopted by the Evening Standard after Lebedev purchased it. Rivals have estimated that the move could cost Lebedev about $45 million a year in sales revenue - but it could also boost advertising if it increases readership. In an interview with the Times of London in January, Lebedev was ambiguous: "Let's assume we make the Indy free. You'd affect seriously the business models of other newspapers, and frankly, that's a very important reason [not to do it]." (Read...
...However, observers are unsure that either plan will deliver in the long run. "Going free doesn't make a lot of sense to me - it will provide a short-term publicity boost, and boost to readership, but it doesn't address any of the fundamental problems for newspapers. Print advertising is in decline, because advertisers increasingly believe it is less effective than digital," says George Brock, a professor of journalism at London's City University. Even the 50-pence-a-day model fails to convince Brock, who argues that a price cut works only as part of a long-term...
...It’s really refreshing to see, and it’s a really huge boost for us,” Hardwick said. “It’s one less thing to worry when you’re trying organize an event...
...week-long break from classes is nearly guaranteed to lighten the mood of Harvard students. The fickle, Maryland winds that accompanied the Crimson sailing team’s during the three weekend regattas provided a welcome boost to the morale of the coed squad but only produced vexation for the women’s team...