Word: boosts
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Dates: during 1960-1969
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...into the Yankee office for a contract chat with General Manager Roy Hamey, perennial Holdout Mantle was the picture of noblesse oblige. He signed without protest for $82,000-the second highest salary in Yankee history (topped only by Joe DiMaggio's $100,000) and a $10,000 boost over his 1961 earnings. Then he sparred pleasantly with newsmen. Would he try to cut down on strike-outs (112 in 1961) next season? "That's been my goal for six straight years," said Mantle. "I haven't done much about...
...Butterfield, once a canny Cornell quarterback, has called a play that may gain Wesleyan half a Harvard Yardage. Eying Harvard's Radcliffe, Butterfield wants Wesleyan's trustees to approve a similar "coordinate" college for women. Most men no longer seek "monastic education," reasons Butterfield, and women will boost Wesleyan's "drawing power." As for finding the women, Wesleyan men are confident of their own natural drawing power...
...heyday of muckraking was the ten years from 1902 to 1912. Ironically enough, the movement was launched by McClure's not with any high impulse toward reform but as a coldly calculated device to boost circulation. Soon the new journalism of exposure was taken up by a score of magazines- Munsey's, Cosmopolitan, Collier's, Everybody's, Hampton's, the Independent, the American Magazine. They all followed the same formula, and they ranged far for new public enemies, setting their sights on everything from New York's Trinity Church to Georgia's prison...
...front-page news. The short-lived tabloid "Lively Arts" section has been returned to full size; book reviews are once more printed as a separate section. Lively makeup and lavish use of pictures lighten the "Forum" section, which reviews the week's news. All this has yet to boost Sunday circulation, but the Trib's television ads make a virtue of leanness and gibe at the hefty Times in the same phrase: the Trib, they say, "is portable...
...ideas borrowed from other schools. Kalamazoo's Mixmaster: Dean of Faculty Laurence Barrett, 46, one of Princeton's four original Woodrow Wilson Fellows (with current Princeton President Robert Goheen). By sending one-quarter of its students elsewhere and by expanding its plant, he says, Kalamazoo expects to boost enrollment nearly 50% in four years -and this will actually raise academic standards...