Word: boosts
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Dates: during 1960-1969
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...ponderously off its pad at Cape Canaveral, Fla. and, gathering speed, disappeared into the sky. When it splashed into the sea eight minutes later, the Saturn rocket had reached its programed height of 95 miles, scored a remarkable success in its first test flight, given the U.S. a big boost in its race for space against the Soviet Union...
...York City, with its 3-to-1 Democratic registration, Lefkowitz remained an underdog against Wagner. But his campaign got a boost from the New York Times* which, having backed Wagner in the Democratic primary in September, now found that "Lefkowitz offers the prospect of something better than Wagner, maybe much better-a possibility of great improvements against the near certainty of continued mediocrity...
Everyone also knew that the soundness and competence of 30,000 Allied troops could not be enough to defeat a full-scale Russian offensive against Berlin. But the exercises helped boost West Berlin's morale and demonstrated that the city will not be easy picking for an invader. Said U.S. Commandant Major General Albert Watson: "We are strong enough to force the other side to go all out. That means that taking West Berlin would not only be very costly, but that hostilities would not be limited to Berlin...
...electric shaving markets, is done with Gillette razors and blades. Since its founding in 1901, Gillette has never failed to make a profit, last year earned $37 million on record sales of $225 million. Gillette Board Chairman Carl J. Gilbert anticipates that the post-World Series push will boost 1961 sales to a new record...
Smooth Kisser, Buddy. Spang and Gilbert continued to diversify, bought Paper Mate pens in 1955 for $15 million, began to market a line of proprietary drugs (Thorexin, cough syrup and cough tablets) in 1957-and continued bringing out a stream of toilet accessories (latest: an aerosol deodorant) to boost Gillette sales. To combat the inroads of electric shavers, Gillette's technicians went to work to perfect a sharper, smoother-cutting Super Blue Blade (by chemically treating the edges of the steel). Introduced last year, the Super Blue now accounts for 45% of Gillette's blade sales...