Word: boosts
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Dates: during 1960-1969
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...Leadership, Old Politics. All along, Rockefeller has sought the nomination through the opinion polls, rather than through the party chiefs, who have always distrusted him. Yet he has done little to boost himself in the public standing. Now he is seeking to mobilize a popular thrust that will force the delegates to accept...
...shrewdly dropped the financially tricky rider of a free fifth course (part of their original scheme) and were given a political boost by Yale's highly publicized "pass-fail" plan late in the fall. More important was a lot of routine political legwork--testimony before the CEP, interviews with Dean Ford and other CEP members. By the time the proposal to allow every student to take one of his courses ungraded came to a vote in November there was no argument. The CEP approved it unanimously and after a few weeks to arrange implementation, the Faculty passed...
Schumacher obtains his electron projectiles by boiling them off a heated metal cathode. High-power electrical fields focus them into a narrow beam and boost them up to tremendous speeds - in much the same manner as electron beams are generated inside a TV picture tube. But Schumacher's gun has a special capability: its electron beam maintains its focus and power for a short distance after it squirts out of the gun barrel and into the atmosphere. In earlier experimental cutters the beam lost its power almost immediately in collisions with air molecules; the target material...
...Manufacturing Co., topped that by selling 100,000 personality and psychedelic wall posters (at $1 each). At a higher level, the company sold 105,000 youth air-fare identification cards for American Airlines-and kept $2 of the $3 price of each card for its effort. To help manufacturers boost sales of everyday products, N.S.M.C. "reps" place soft-sell posters on strategically located bulletin boards. In one such campaign, Alka-Seltzer offered to send a "cramming pillow-it allows you to cram effortlessly until the wee hours" to anybody who sent...
Bechtel's biggest boost came with World War II, when the company built and operated the Calship and Marinship yards on the West Coast and turned out a total of 560 ships for the Allies. During that time, Bechtel was also gaining experience in oil-refinery engineering and pipeline construction, which paid off handsomely in postwar years. Since then, Bechtel engineers have been consistently busy. One of their earlier enterprises: laying a large part of the 1,100-mile trans-Arabian pipeline linking the Persian Gulf with the Mediterranean in 1947-50. One of their more recent tasks: building...