Word: boosts
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Dates: during 1960-1969
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Temporary Overstrain. There was increasing speculation in Washington that the prospective sharp rise in defense spending (to perhaps $61 billion next year) will mean a federal tax boost (see THE NATION). Short of that, some of Lyndon Johnson's advisers are toying with the possibility of higher income-tax withholding, which would remove spendable cash from private hands at once. Their estimate of the size of the U.S. economy for 1966 has grown and grown-from a gross national product of $710 billion to $715 billion to the present $720 billion-and so has their concern that the combination...
...fact that business plans to step up spending for new plant and equipment by 14% for next year's first half (to an annual rate of $59 billion) was a major cause of the Federal Reserve Board's decision to boost its discount rate from 4% to 4½% , and a major reason why Lyndon Johnson reacted so mildly despite his disapproval. Last week the National Industrial Conference Board told the Congressional Joint Economic Committee that costlier money will bring only a tiny cutback in those plans. Among the 1,000 largest manufacturing companies, testified N.I.C.B. Senior Vice...
Evidence supporting that bullish outlook was everywhere. Ford Motor Co. last week added $200 million to its already peak 1966 expansion schedule. United Air Lines placed a $56 million order for a huge computer system, adding strength to the airline industry's plans to boost its expansion outlays by 22% next year. Food-industry expenditures are expected to climb 15%, those of rubber manufacturers 29%, those of the aerospace industry...
Clorox v. Purex. The FTC case arose from P. &G.'s acquisition in 1957 of Clorox Chemical Co., which held 49% of the market for liquid household bleaches. Second-place Purex Corp., which had 16% of the market, had managed by heavy promotion to boost its share in several areas, including the Erie, Pa., market, where it had captured 33%. Clorox, now backed by P. & G.'s marketing know-how and money, did not let the gains go unchallenged. It blanketed the areas with ads, offered $1 ironing-board covers for 50? and cut the price of Clorox...
...free, first-run movies. The line's Chicago Express between Washington and Chicago last summer began carrying passengers' automobiles (for $50) on a rack car attached to the rear of the train, will offer the service again next summer. Most railroads are experimenting with fare cuts to boost traffic, especially at off-peak hours. C. & O.-B. & O. cuts its fares 31% on "red circle days" (Monday, Tuesday and Wednesday), when travel is light; the Pennsy has cut-rate mid-week Philadelphia-New York Ladies' Day Specials. Only a few trains offer such attractions, however...