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...course, every change that Starbucks has made over the past few years--automated espresso machines, preground coffee, drive-throughs, fewer soft chairs and less carpeting--was made for a reason: to smooth operations or boost sales, two inescapable goals for a publicly traded company. Those may have been the right choices at the time, Schultz wrote, but together they ultimately diluted the coffee-centric experience. "We want to have the courage to do the things that support the core purpose and the reason for being and not veer off and get caught up in chasing revenue, because long-term value...

Author: /time Magazine | Title: Starbucks Looks for a Fresh Jolt | 3/27/2008 | See Source »

...professional managers. In 2000 Orin Smith ascended from president to CEO; Schultz stayed on as chairman of the board. During Smith's five-year tenure, Starbucks maintained its mind-blowing growth, but at the same time, it introduced sophisticated testing and R&D and took steps to boost efficiency and sales, like installing automated Verismo espresso machines. By no longer having to scoop and tamp coffee for each shot, baristas could make a drink 40% faster, moving customers through lines more quickly. Drive-throughs became standard, and the company released its first CD. Smith's successor was a Wal-Mart...

Author: /time Magazine | Title: Starbucks Looks for a Fresh Jolt | 3/27/2008 | See Source »

Someone is paying to support these environmentally questionable industries: you. In December, President Bush signed a bipartisan energy bill that will dramatically increase support to the industry while mandating 36 billion gal. (136 billion L) of biofuel by 2022. This will provide a huge boost to grain markets...

Author: /time Magazine | Title: The Clean Energy Scam | 3/27/2008 | See Source »

...trouble is that even if there were enough financial incentives to keep the Amazon intact, high commodity prices would encourage deforestation elsewhere. And government mandates to increase biofuel production are going to boost commodity prices, which will only attract more investment. Until someone invents that protein chip, it's going to mean the worst of everything: higher food prices, more deforestation and more emissions...

Author: /time Magazine | Title: The Clean Energy Scam | 3/27/2008 | See Source »

However, Chen's actions irritated Beijing, whose leaders are highly sensitive to any challenge to their claims over the island, and, in the eyes of many in Taiwan, further isolated the country from the rest of Asia politically and economically. Businessmen hope that Ma's policies will help boost an economy that has struggled to provide jobs and improve the standard of living of Taiwan's 23 million people by allowing them to take fuller advantage of a high-growth Chinese market. Ma's victory will also be welcomed in Washington. He has vowed to repair Taipei's relationship with...

Author: /time Magazine | Title: Taiwan's New Head Seeks Change | 3/22/2008 | See Source »

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