Word: boosts
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Financial pressures can be a double-edged sword. While they keep some museums from updating, they may push others into going too far in catering to the customer, trying to boost attendance by dumbing down the history, ripping out intellectually challenging exhibits to make room for vapid video presentations. "While it's important to give the visitor what they want," says Lonnie Bunch, founding director of the planned National Museum of African American History and Culture, in Washington, "we also have to give the visitor what they need...
...Gulf of Mexico, drillers just discovered what could turn out to be the largest oil reserve ever. It could boost U.S. oil reserves by 50% and supply us with nearly 15 billion barrels of gas and oil. Bush heard about the discovery and ordered the immediate invasion of Louisiana." JAY LENO...
...movie at all. But the big studio marketing departments don't work well with high-concept campaigns and grass-roots marketing. They're designed to blast radio and TV into the mass consciousness. Stranger still, they seem not to care that marketing a movie's theatrical distribution can boost its eventual DVD sales, which Idiocracy is very likely to score on. (After a modest theatrical run, Office Space went on to sell 6 million DVDs and videotapes.) That may be because DVD marketing comes out of the DVD division's budget, and why help those guys? They're over...
Osteen's relentlessly upbeat television sermons had helped Adams, 49, get through the hard times, and now Adams was expecting the smiling, Texas-twanged 43-year-old to help boost him back toward success. And Osteen did. Inspired by the preacher's insistence that one of God's top priorities is to shower blessings on Christians in this lifetime--and by the corollary assumption that one of the worst things a person can do is to expect anything less--Adams marched into Gullo Ford in Conroe looking for work. He didn't have entry-level aspirations: "God has showed...
...captured their first win of the season by limiting the Crimson to five shots. Penn scored at the 5:44 mark of the game, and then again eleven minutes from the buzzer to snap a five-game losing streak to Harvard. Harvard received a boost from the return from injury of sophomore goaltender Kelly Knoche. Knoche, a second team All-Ivy selection last year, made six saves after sitting out the first two games. MASSACHUSSETTS 4, HARVARD 1 The Crimson got off to a great start last Monday against the Minutewomen when freshman forward Annie Ardery scored with eleven minutes...