Word: boosts
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Another e-mailer conveyed the atmosphere: "The pubs are all packed out, people sipping their pints happily. Nice one, al-Qaeda--you profess to be from a teetotal religion, and you've given the pub trade a massive midweek boost." My sister in the London suburbs looked after a boy whose mom was unable to get home from work. Her first instinct? She made him a cup of tea. My father, after I called to check up, wryly described the mass murder as "not nice." One Brit blogger cited another pub scene where in the middle...
This adventure-trip organizer works with grass-roots outfits to boost the local economy in countries like India and Sri Lanka. In China it supports the Nature Conservancy by training locals to be Yangtze River guides...
...since that wastes economic resources. "There are just some people you don't listen to," he says, getting animated. "I'm not gonna be burdened by stuff we did 50 years ago in terms of our strategies going forward." What's his measure of success? Profits, of course; a boost to employee morale; a little saving of the planet on the side. Call it greenwashing if you will. To Immelt, it's just good business. --With reporting by Perry Bacon Jr./Washington
...Miked Up To boost sound quality, pick up an add-on microphone. Basic models from Sony can be had at amazon.com for about $50. At the higher end, try the Rode VideoMic, which yields rich sound...
...Bush is doing anything he can now to boost his popularity. In fact, tomorrow he will be jumping up and down on Oprah's couch." --DAVID LETTERMAN...