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Gaffney and his cohorts have envisioned a clever solution: a hybrid car that combines gas-free plug-in technology with the boost of made-in-the-U.S., ethanol-based fuel to give it range. The plug-in hybrid could run for short distances on batteries charged by the same grid that powers our home appliances. On longer drives, it would use a fuel mix of 80% ethanol--alcohol, in the U.S. made mainly from corn--and 20% gas. Given that half the cars on the road travel fewer than 20 miles a day, such hybrids would travel mostly...

Author: /time Magazine | Title: Breaking That Dirty Old Habit | 6/6/2005 | See Source »

Starbucks isn't the only nonmusic company to think CDs will boost the bottom line. Victoria's Secret, which started the trend with a line of classical CDs back in 1988, recently sold a Bob Dylan compilation in its lingerie shops. Target is selling an exclusive EP from singer Rob Thomas, and Cracker Barrel Old Country Stores are serving up a special disc from country stars Alison Krauss and Union Station. Pottery Barn has put out more than 70 different titles, with music touted among its top-grossing product categories. The Gap, Restoration Hardware, Lane Bryant and Eddie Bauer have...

Author: /time Magazine | Title: Marketing: Starbucks: Coffee, Tea, CD? | 6/6/2005 | See Source »

...Starbucks, the music foray has some risks. While selling CDs will boost revenues--in April, same-store sales were up a healthy 9% over a year earlier--some analysts warn that the media bars may be a distraction. In the 1990s, Starbucks jumped into the magazine business and dotcom investments with disappointing results...

Author: /time Magazine | Title: Marketing: Starbucks: Coffee, Tea, CD? | 6/6/2005 | See Source »

...with more questions than I had when I walked in. I enrolled in Ec 10 wanting to know how interest rates affect prices and left, two semesters later, wondering why poor countries do not grow faster than rich countries and why devaluing currencies may not give a trade a boost. I walked into an introductory neuroscience class eager to learn how memory works only to be left wondering why I can remember the name of my kindergarten teacher but not what I had for lunch yesterday...

Author: By Jessica E. Vascellaro, | Title: Learning To Be a Journalist | 6/6/2005 | See Source »

DIED. ARNIE MORTON, 83, restaurateur who in 1960, with Hugh Hefner and Victor Lownes, launched the first Playboy Club and then founded Morton's, the steak-house restaurants; of cancer; in Deerfield, Ill. His original Chicago eatery, opened in 1978, got a boost after Frank Sinatra dined there one night, and the newly dubbed "steak house for the rich" soon expanded to other cities...

Author: /time Magazine | Title: Milestones Jun. 13, 2005 | 6/5/2005 | See Source »

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