Word: boosts
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...wants everybody to love him." That's something critics have noted about Kerry since he got into politics. In its newly published biography of Kerry, the Boston Globe reports that in 1984, Kerry went back and changed an answer on a questionnaire from nuclear-freeze advocates so he could boost his 94% rating and match the perfect score of his opponent. He said he had misunderstood the question...
...mandatory spinning-wheel rims. The show owes everything to the materialistic side of hip-hop culture, but Xzibit says that Pimp's fantasies are at least more accessible than the million-dollar house tours on MTV's Cribs, and more personal. The makeovers, Xzibit tells me, are "a boost to the kids' confidence...
...definitely would recommend playing tennis." Perhaps Roddick, who recently split with pop singer Mandy Moore, just scored a date. The industry's message to the rest of us: Tennis can turn singles into doubles. Who can blame tennis for serving at love? After all, nothing else has worked to boost the game over the past decade. Since 1992, the number of people who play has dropped 42%, from 17.3 million to 10 million, according to the National Sporting Goods Association (NSGA). Apparel sales totaled $254 million in 2002, a 31% decline from 10 years earlier; sales of tennis shoes were...
Some experts contend that no amount of marketing can boost golf and tennis. Like basketball in the late 1970s, they say, the sports need a rivalry like Larry Bird vs. Magic Johnson to capture fans' imagination. After all, tennis peaked in the 1970s, when John McEnroe, Jimmy Connors and Bjorn Borg played epic matches. That's why tennis recently revamped the pro tour to create the U.S. Open Series, which will try to build rivalries by forging a six-week summer "season" that links tournaments. Golf sales hit a 15-year high in 1997, when Tiger Woods arrived...
...Shutting Turkey out could encourage anti-Western forces in his country, he said, adding that Turkey would not be a burden to the E.U. "but a new stimulus for economic dynamism." Erdogan's desire to join the E.U. is rooted in economics - even the start of negotiations could sharply boost investment - as well as the need to cement democratic institutions in Turkey, where his pro-Islamic ruling party is at odds with the military and security establishment. German Chancellor Gerhard Schröder reaffirmed his own commitment to Turkey's European dream. "You can rely on Germany's willingness...