Word: boosts
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...revenue dipped as a share of Madrid's takings in 2007-08 - the departure of Englishman David Beckham, who helped increase merchandise profits 137% during his four years with the club, had a lot to do with that - the signing of Ronaldo and Kaká should give it another boost. Research published this week by Weber Shandwick Sport estimates the players to be worth $175 million a season in fresh revenue from increased shirt sales, sponsorship and match-day revenue. (Read "Brand It Like Beckham...
...Mortgage Bankers Association, one in eight U.S. mortgages is now in either delinquency or default. Banks are figuring that nearly 10% of the money they're owed from credit cards is money they'll never see. "People were consuming more than their income, and that gave a big boost to the U.S. economy," says Kevin Lansing, a senior economist at the Federal Reserve Bank of San Francisco. "It doesn't seem like that's going to happen going forward...
Both groups of researchers are quick to point out that academic performance is the product of many different factors - from I.Q. to study habits and effort, and not just sleep - but the new findings suggest that catching good quality z's certainly doesn't hurt, and may even help boost your...
...take three different versions of the SAT reasoning test given on three consecutive Saturday mornings. The tests would take three-and-a-half hours, four-and-a-half hours and five-and-a-half-hours, and would be administered in a random order to each of the students. To boost the stress level in the students - who had already taken the SAT in the past and gotten into college - Ackerman and Kanfer offered a cash bonus to any volunteers who beat their high-school score. (See pictures of a public boarding school...
Certainly, the subjects' increasing familiarity with the test may have helped account for the improvement; this is just what happens in the real world, after all, when students take the SAT multiple times in an attempt to boost their scores. But in the real world, the test doesn't keep getting longer; here it did - and yet the scores marched higher all the same. What the researchers believe explains the improvement is fatigue - or more precisely, what the fatigue represents. A feeling of exhaustion is often a stand-in for anxiety. Most students - particularly comparatively high achievers who have already...