Word: boot
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Dates: during 2000-2009
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Because Texans buy more pickups per capita than anyone else, Toyota is banking on a core group of buyers in its backyard. The company has started the courting, launching a limited-edition Tundra co-branded with cowboy-boot maker Lucchese and slapping the Toyota name on the Houston Rockets basketball arena. Traditionally, Toyota has done best in cities and on the coasts, selling Corollas and Camrys to baby boomers and Lexuses to well-off urbanites. On the West Coast, Toyota's share is 16%, double its share in the Midwest and the South. Yet Toyota can no longer count...
...Iraq are putting in place a program that provides a glimpse of the future of the counterinsurgency. As the bulk of U.S. troops retreats from the front lines, small groups of military advisers--like Captain Johnson's 12-man team--will form partnerships with Iraqi units fresh out of boot camp, sharing their barracks and accompanying them on missions but allowing the Iraqis to command themselves...
...helmet is only the latest sartorial gaffe foisted on the fighting man. Last year the Army admitted that its cotton-nylon fatigues, introduced in 1980, tore easily and were unbearably hot in warm climates, and the Pentagon canceled a new combat boot that tended to fall apart. Said one Army expert: "We don't even like to talk about that one." Like the boots, the faulty helmets will probably be replaced. But there is a defect in the process of trying to correct the defect: the military is still trying to trace the units that are wearing the helmets. TENNESSEE...
When the annual competition commenced one beautiful night last month--the Thanksgiving play date was the old schools' schedule--the local NBC television affiliate pre-empted the National League baseball playoffs to carry the action live, so great was the area's interest. To boot, the station paid $4,500 to each school for the broadcasting rights. It was believed to be the first live telecast of a regular-season high school football game in Texas, and where it lacked polish (an assistant coach: "One thing we'd like to do is get that sucker in the end zone...
While perhaps not as pithy or insightful as some of its cinematic counterparts, “waydowntown” certainly provides interesting commentary and sarcastic wit to boot. And though thoroughly depressing for those destined to empty lives as corporate minions, “waydowntown” doesn’t hold back in exposing corporate behemoths as the soul-stealers they...