Word: booting
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Dates: during 1990-1999
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Meanwhile, the torch of Y2K awareness passed to a new generation. In the fall of 1977, a young Canadian named Peter de Jager signed on as a computer operator at IBM. His first task was to boot up a nationwide banking system run on an IBM 370. When the machine whirred into life, it asked for the date. As De Jager, a mathematics major straight out of college, entered the number 77, a thought occurred to him. Did this machine care what century it was? With the impetuousness of youth, he marched off to his manager and informed...
...wishes it could, at times, be a little less lighthearted. Listeners searching for more depth should check out last year's Nova Bossa: Red Hot on Verve, a collection of Brazilian pop drawn mostly from the '50s and '60s. It's a treat of an album--and moving to boot...
Well, it's not quite that simple. Traditionally, when celebrities endorsed products, their fame became slightly tarnished and therefore less valuable. Now, however, they just become more famous, and they get money to boot. (The only category of famous people of whom this is not yet true is journalists. David Brinkley took a big hit for becoming a spokesman for Archer Daniels Midland Co. But then pioneers often suffer when carving paths that soon become common and comfortable.) Similarly, rich folks who do ads buy themselves fame without spending their wealth. But most actual billionaires are probably as famous...
What you do next, if you're caught in this scramble, can save you thousands of dollars. And even if you're not getting the boot this time around, there are lessons to be learned...
...there is such a thing as a secret American Dream, it has many more rooms than inhabitants and gold-plated fixtures to boot. We all crave stately pleasure domes, such Xanadus as William Randolph Hearst's San Simeon and Bill Gates' new ode to monstrosity in Seattle. But only the occasional hyper-mogul ever attains one. These opulent shrines to capitalism we regard with a mixture of envy, awe and abhorrence: "Isn't that ridiculous--nobody needs a house that big." Or, "Just think how hard it would be to keep that thing clean." The fact that...