Word: booze
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...automakers recognize that many small auto lots are going the way of the corner grocery. While megadealers represent only 11% of the 25,000 car dealers in the U.S., they account for 30% of the industry's profits. Explains Auto Consultant Leonard Sherman of Booz, Allen & Hamilton: "It drives Cadillac nuts when they hear Potamkin advertising Cadillacs by emphasizing lower prices. They don't want that image. But the company dares not try to stop him because they'd be shooting themselves in the foot...
...Booz Allen Hamilton...
...Booz Allen & Hamilton...
...survey of major banks by the Direct Marketing Association showed that one-third plan to offer the service by 1990. William Wyman, who directed a study of home information systems for the consulting firm Booz Allen & Hamilton, estimates that in 1995, the home banking industry will have revenues of as much as $2.6 billion. Bankers plan to market the home tellers as a way for average depositors to liberate themselves from such hassles as long lobby lines and 3 p.m. closing times...
Homeowners are frequently galvanized into buying security systems after suffering a burglary or having one happen to someone they know. "There is a high correlation between the experience of crime and the purchase of security equipment," observes Samuel Hagler of the management-consulting firm of Booz, Allen & Hamilton...