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Word: bopping (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

Teenagers, versed in the lingo of bop, understood: the commercials were simply a hip method of recruiting for the Colorado Air National Guard, dreamed up by two enterprising admen. Sam Arnold and John McCall, who handle the Colorado Air Guard account. Arnold and McCall were discouraged at the dismal results of the recruiting disks they were getting from the Pentagon, decided they needed a new. pitch. Then they heard a record by Jive Spieler Jazzbo Collins (TIME, Sept. 14). Suddenly they were real gone...

Author: /time Magazine | Title: National Affairs: Real Cool Yonder | 2/1/1954 | See Source »

...more than three weeks Arnold and McCall talked to disk jockeys and teenagers, practiced bop talk around the office. When they first tried the routine on Brigadier General Joseph C. Moffitt, commanding officer of the Colorado Air Guard (the 140th Fighter-Bomber Wing), he didn't quite dig the parradiddle. "He thought we had flipped our beanies. He was real square." But when he heard the first tape recording, the general "was real sent. He felt them...

Author: /time Magazine | Title: National Affairs: Real Cool Yonder | 2/1/1954 | See Source »

Last week the general and even the Pentagon conceded that the bop campaign was the most, to say the least. In their first five days on the air, the canned commercials had rounded up 70 cats in the recruiting offices, all of them babbling bop and eager to slide into those cool blue threads. (Average turnout before the jive-talk campaign: four recruits a week.) In Manhattan. Jazzbo Collins was pleased but unsurprised. "Recruiting spots would lend themselves. 'The Army needs YOU!' just wouldn't go. Whereas if you said, 'Man, dig that crazy uniform...

Author: /time Magazine | Title: National Affairs: Real Cool Yonder | 2/1/1954 | See Source »

...Wild One has Marlon Brando ditching Mark Anthony's toga for a pair of greasy blue jeans and a leather jacket. In the process he picks up a flashy motorcycle and some cool bop talk, and accompanied by a grizzly crew sporting well oiled side-burns, Brando roars to a stop in a one-car town. For a moment it looks like a desperadoes-shooting-up-the-village western with over-powered motorcycles replacing the trusty steed. But what might have been little more than a modern horse opera turns into a brutally realistic blend of tension and violence forceful...

Author: By Cliff F. Thompson, | Title: The Wild One | 1/29/1954 | See Source »

...picture begins with the drum roar of motorcycle motors, as 30 or more of them pound over a highway between the crazy young legs of a bop-sent, trouble-hungry "sickle club" of teen-age boys. Pacing the pack is Marlon Brando, the wild one of the title, an actor whose sullen face, slurred accents and dream-drugged eye have made him a supreme portrayer of morose juvenility. The motorized wolves burst into the small town of Wrightsville, stack their machines along the curb, and pile into the local saloon to look for some action. They...

Author: /time Magazine | Title: Cinema: The New Pictures, Jan. 18, 1954 | 1/18/1954 | See Source »

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