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Word: borax (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Reagan and General Electric Theater went off the air, and Ronnie signed up with Borax as the permanent host on television's Death Valley Days. He also decided to switch his own sponsorship and register as a Republican. "It did not happen easily," he says. "Changing registration is almost like changing religion...

Author: /time Magazine | Title: California: Ronald for Real | 10/7/1966 | See Source »

...bust, I would like to note that most Seattle construction was permanent, leaving a new civic-cultural center like those planned after the upcoming San Antonio and Miami fairs. Such planning achieves lasting results that would otherwise take a decade or more to achieve. This, not costly temporary borax like that at Moses' fair, is the likely future of world's fairs...

Author: /time Magazine | Title: Letters: Jul. 30, 1965 | 7/30/1965 | See Source »

...Korea, a ski lift run by two young expatriates in Berlin, and the two largest ad agencies in Brazil. World business has become so intertwined that European holdings in the U.S. are about as great as U.S. holdings in Europe. Such well-known companies as Capitol Records, U.S. Borax, Lever Bros, and Shell are European-controlled...

Author: /time Magazine | Title: Money: Looking for Change | 3/12/1965 | See Source »

Scrubbing the Borax. In the area of style changes, the furniture manufacturers are taking a lesson from the automakers: the American family spends an average of $100 a year on furniture v. $800 on cars and accessories. Now the furniture men have begun to shift styles more rapidly than usual to appeal to a nation of rising tastes. "Today's American furniture buyer is interested in three things," says Hampton Powell, president of Lane Co., a major manufacturer. "He puts style above all else, with quality second and price third...

Author: /time Magazine | Title: Merchandising: Fine Time for Furniture | 7/17/1964 | See Source »

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