Word: borax
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...Lake Placid, but the boom really started last year. This winter, skiing has suddenly become a nationwide mania. Evidences: In New York, department stores (Saks-Fifth Avenue, Macy's, Altman's, Spalding's) within the past two months have installed indoor ski-slides, covered with borax. Instructors ($2 to $3 an hour) give advice, teach beginners to keep their balance, to perform simple turns, to stop without falling down. In California, sale of ski equipment is this year 100% above last. In Hollywood, characters like Charlie Chaplin, Helen Twelvetrees, Joel McCrea, Mrs. Frank Borzage, have become skiing...
...sports. Last year Vogue and Harper's Bazaar featured women's ski and skating outfits, and at present the large department stores are extensively advertising attractive ski and snow suits for women. One New York store has even gone so far as to place a ski run made of borax and pine needles in its sports department to enable beginners to try themselves...
...white trucks and white-clad salesmen are spotless. For two days each spring the salesmen go to school. There they are instructed to bathe and change their shoes & socks daily, wash their feet with borax water, Epsom salts or ammonia. Each morning a salesman gets a fresh uniform. In making a sale he salutes, says brightly, "Good Humor, may I serve you, sir?" When possible he gets in a word about regulation-size brick ice cream to take home...
...Gordon M. Kline of the U. S. Bureau of Standards told the American Chemical Society that aviation's fire hazard could be conquered by a new kind of airplane "dope" which is noncombustible even when covered with burning gasoline. Content of the new "dope": cellulose acetate, boric acid, borax. Significance: possible revival of fabric instead of all-metal construction...
...founded 136 years ago to supply the City of New York with "pure & wholesome water." Not so well known is the fact that Manhattan's $575,000,000 Chemical Bank & Trust was originally chartered 112 years ago to manufacture "blue vitriol, alum, alcohol, tartar emetic, refined camphor, borax, copperas, drugs, medicines, paints and dyers' colors." Like its elder rival, Chemical got into banking by opening an office of ''Discount & Deposit...