Word: borax
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EXOTIC FUEL DEAL will link Dow Chemical with U.S. Borax (TIME, June 10, 1957) to research ways for economic manufacture of boron trichloride, used in high-energy Space Age fuels...
...pieces for all rooms, and it is selling well. With it, a family can furnish a two-bedroom house for less than $2,000. Furniture men will have an increasingly tough time trying to sell cheap but poorly made or cheap but flashy furniture, known in the trade as "Borax." Said Indianapolis Retailer Harry Schacter, co-chairman of the new council: "Manufacturers and retailers who stay with Borax will go down the drain. The taste level of Americans is being raised...
...Mach 3 (three times the speed of sound) at altitudes ranging to 125,000 ft. The so-called "chemical bomber" will use not the ordinary fuels such as kerosene and gasoline but materials probably composed, in part, of boron, an element of the familiar household cleansing chemical borax...
...system, plans to install the first one at a military base next spring. American Gilsonite licked the problem of making gasoline in quantity from rock, built a $14 million plant for commercial production. Science could even give humdrum old materials an exciting new lease on life. For years U.S. Borax & Chemical Co. mined borax for use as a household cleanser. Today Boron is a new wonder element, used in everything from drugs to super-powered rocket fuels...
Because U.S. Borax's expansion will not hit its full stride before the company's fiscal year ends in September, President Gerstley foresees earnings for this year "about the same" as last year's $1.47 a share-a healthy 13.5% on its net sales. But he expects to step them up in the future, has set up a $1,000,000 research center to discover more uses for boron. To make sure that he can provide the borax, he planned the present expansion so that production can easily be stepped up another 25% to 50% for only...