Word: borch
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
President Fred J. Borch. "But these undertakings won't serve our objectives if that's all they produce. We want them to serve as showpieces for technological and other breakthroughs...
...thus bringing it into equilibrium-a balance of payments deficit or surplus of no more than $250 million. Whether they will also tend to choke off investments that produce a golden stream of returning profits is another question. Voicing that fear last week, General Electric President Fred J. Borch expressed alarm at the global trend toward "resurgent nationalism" in economic affairs. "Businessmen all over the world cannot fail to be greatly concerned," he said, "about today's mushrooming restrictions on international trade and investment. Once set in motion, they will be difficult to turn back, leading to an escalation...
...rooms stood deserted, the tycoons assembled to see the most important chief executive officer of them all. U.S. Steel's Roger Blough and General Motors' Frederic Donner were there; so were Du Font's Lammot Copeland, IBM's Thomas Watson, General Electric's Fred Borch-and 330 other chiefs of banks and corporations. Lyndon Johnson had invited them to a 90-minute session behind closed doors in order to sell them his "voluntary" plan for ending the nation's seven straight years of international payments deficits. There had never before been a gathering quite...
...Room for Stumbles. Brooklyn-born Fred Borch takes over a giant (200,000 products, 211 plants) in remarkably good shape. The major credit goes to Ralph Cordiner, who succeeded Charles E. ("Electric Charlie") Wilson as chief executive in 1950 and promptly ordered the most drastic reorganization in G.E.'s 71-year history. Cordiner did not radically change the product mix, which is spread almost equally among heavy electrical equipment, electronics, consumer goods and defense orders (G.E. is the fifth biggest defense contractor). But he decentralized operations and management, making each of 112 department managers a minor president with responsibility...
Scientific Sales. Despite this fine position, Fred Borch will still have some problems. Two large and significant departments-atomic power and the new line of lower-priced digital computers -are both still in the red. And with world competition rising fast, the world's largest electrical equipment maker has some overcapacity. Taking up that slack will be the job of the marketing experts, who under the Cordiner revision won commanding power at G.E. The company's $300 million annual expenditure on research is the largest of any U.S. corporation, but it is G.E.'s marketing men rather...