Word: borden
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March Blowup. The resulting instability of the university and colleges creates constant turmoil. In March came a typical blowup when Morton Borden, associate professor of history, made a militant speech in Minnesota before the Farmers Union Central Exchange. Borden charged Governor Babcock with hostility to consumer cooperatives, adding: "Montana will remain a backwater of Birchism while the rest of the country progresses." Ordered to investigate, Newburn told the regents that Borden failed to "exercise appropriate restraint," but had a right to speak. The Governor advised Borden to leave Montana because "he scoffs at free enterprise and belittles the state that...
...Borden got a year's leave of absence, and Newburn is off to become a professor at Arizona State University. But Montana is used to losing good people. Billings alone recently had nine boys at Harvard, and eight of them were on the dean's list. Once away, such exiles rarely return. One professor calls this "the single most damaging economic and psychological aspect of Montana...
...Borden's has diversified most widely in foods. In the 1950s, it moved eagerly into convenience foods, putting the Borden label on new products (gelatin salads, packaged potatoes, refrigerated biscuits) and acquiring such smaller firms as Snow's (clams), Wyler's (dehydrated soups and vegetables). Brandywine (mushrooms) and ReaLemon (juices and concentrates). It is now the nation's fifth largest food company. To cut costs, it is building 14 to 18 automated warehouses to replace its 136 small warehouses around the U.S.. has so automated its plants that one man and three machines...
Dieters & Jerseys. Because bulk buying of milk in supermarkets has replaced home delivery, Borden's is moving away from its longtime role as one of the biggest U.S. milkmen. Now it acts principally as supplier, but it still has to worry about the threat to fat-rich dairy products from dieting and cholesterol consciousness. Borden's has met the challenge by producing its own 900-calorie Ready Diet and Lifeline, a lowfat, high-profit fortified milk. For dieters, it also pushes its buttermilk, skim milk and cottage cheese...
About the only thing that has not changed at Borden's in recent years is Elsie, the sloe-eyed Jersey that has long been Borden's trademark. Yet even Elsie has diversified, in a way. Thanks to the uniform color and appearance of Jerseys, Borden's uses several Elsies (one at a time) to tour the U.S., has also put Elsie's family to work: Elmer, her husband, is the trademark for Borden's chemicals...