Word: borden
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JOURNEY DOWN A BLIND ALLEY (364 pp.) -Mary Borden-Harper...
Allen ("Buck") La Fever was tired of lifting a cow. On the Borden Company's County Fair program, last Oct. 16, he volunteered to test a legend: he would lift a Jersey calf, Phoebe, once a day, hoping eventually to lift a full-grown cow (TIME, Dec. 17). Last week, after 218 straining days, the pride of Somerville, N.J., failed to umph Phoebe off the ground...
Robert Remington Borden...
Charles Stone Borden...
...figured out how a man might lift better than his weight in beef. If a growing boy lifts a small calf, they say, and keeps lifting it day after day, why shouldn't the grown man eventually be able to lift the full grown cow? For the Borden Co.'s farm-flavored radio show, County Fair, the ancient gag looked good as new. Last week, Borden's Milo, a husky, hay-haired youngster named Allen ("Buck") La Fever, had hoisted his Jersey calf, Phoebe, on 61 consecutive days and was still going strong...