Word: bordinat
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Dates: during 1960-1969
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Shinoda, 39, was fired outright as Ford's director of special-projects design. In dismissing him, says Shinoda, Styling Chief Gene Bordinat explained: "Things just didn't work...
...resemble submarines or air planes. The inspiration for next fall's cars descends from space. Hoods will be lengthened and tapered, and passenger compartments will be moved back toward the rear wheels. "We're certainly not styling cars to rendezvous in space," says Ford Styling Director Eugene Bordinat, "but to many people this mass in the rear-a kind of capsule look-suggests the triangular or delta look of spacecraft...
...Bordinat also sees the '67s as "Italianesque." Maybe like Sophia? No, like Ferrari. Many of them will also look considerably like the Mustang-the one car of the 1960s that dared to be different and, as a result, helped Ford to close its sales gap with the rival Chevrolet Division to a 1.2% difference in market penetration...
...successor to one of the auto industry's most flamboyant figures, the Ford Motor Co. chose a reflective intellectual. To replace Top Stylist George Walker (TIME cover. Nov. 4, 1957), Ford named as a vice president and the industry's youngest styling director Eugene Bordinat, 41. Bordinat, who styled the Comet and the 1961 Lincoln Continental, is convinced that the U.S. public does not know what it wants in car styling and must be led to good taste by the professionals. The direction in which he will lead: "I like to try to keep things as simple...
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