Word: borel
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...Super Wimpy King Size"-all hamburgers-a Frenchman might be expected to cry out for a double cognac and forget about lunch. In fact, more and more Frenchmen are gobbling a snack and forgoing a leisurely feast at lunchtime. The man leading the assault on gastronomical tradition is Jacques Borel, 39, proprietor of 107 snack bars and cafeterias in Paris...
...Borel has nothing against grande cuisine but thinks the modern Frenchman and his overworked liver should be able to sneak in a snack. "The sole difference between America and France is in the attitude of mind toward this kind of restaurant," says Borel. "American restaurants are doing more than most French restaurants to meet the needs of present-day clients...
With a contract from the British-owned Wimpy chain, he opened his first four hamburger havens in Paris in 1961 and proceeded to lose money for two years. But gradually the idea of "a complete meal on a round bun" caught on. Now Borel serves 60,000 meals a day in Paris, and sales will run to $15 million or $16 million this year. Next week Borel will open his first Wimpy outside Paris in Lille, and then he moves on to the gastronomic bastion of Lyon. By the end of the year there will also be Wimpys in Nice...
Married. Georges Bidault, 46, middle-of-the-road French Foreign Minister, wartime Resistance leader; and Suzanne Borel, 41, his assistant at the Quai d'Orsay and earlier in the underground (where he was known as "Vieu," she as "Suzy"); both for the first time; in Paris...
Brussels papers raged: "Odious lie! German propaganda!" At the Belgian Embassy in London First Secretary H. Borel de Bitche declared: "If that colonel will come here, I will give him a punch...