Word: borelius
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Dates: during 2000-2009
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When Sweden announced that it would grant fewer than a dozen digital television licenses, the government got some 63 applications. Among the well-established TV operators and technology titans were two women: Annie Wegelius, 42, who founded and sold a leading Scandinavian TV production company, and her friend Maria Borelius, 41, a biologist who had produced and presented popular science programs on TV. At the time, they had no financial backing and no business plan. "All we had was a big idea, says Wegelius...
...Wegelius and Borelius want to take K-World Europe-wide and are in talks with cable and terrestrial TV operators in several European countries. They are also thinking about expanding into Asia, then perhaps...
...pair want to establish K-World as a global lifelong learning brand. As Wegelius says: "Nobody else has attempted to do it." Having beaten the odds before, she and Borelius aren't worried about them...
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