Word: borenized
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Wall Street long ago got acclimated to the oratorical williwaws blowing north from Congress. But last week, even Wall Streeters' tough ears tingled. Oklahoma's bulldog-jawed Democrat Lyle Boren, head of a sub-committee probing the Holding Company Act, had unearthed an amazing "conspiracy" on the part of some of Wall Street's staidest investment bankers and financiers. The plot, said he, was to socialize the $18 billion U.S. electric utility industry and make "many billions" in the process...
...Atchison, Topeka and Santa Fe, which has netted a total of $23 million from land-grant sales, returned $40 million in lower freight rates to the Government in 1943 alone. Last week railroaders breathed a hopeful sigh as the House Interstate and Foreign Commerce Committee reported out the Boren bill. Based on the premise that the roads have now repaid their subsidy in full, it would put an end to the system of Government rebates...
...Clerks. The Fellowship's high priest is a shy, amiable, 33-year-old ex-advertising man, Lyman P. Wood, son-in-law of the World's Christian Endeavor Union's famed head, Dan Poling. Right-hand man and financial angel is another advertising man, Wallace R. Boren, 43-year-old author of "Wally's Wagon," a homespun philosophy column syndicated in 21 U.S. papers. Wood puts in full time with some 25 women clerical helpers; Boren does his stint evenings and weekends. Both are entirely sincere...
...Wood and Boren, who met when they worked in the same Manhattan advertising office, started the Life-Study Fellowship in 1939. Neither of them regular church goers, they tackled the project at first just as a spare-time avocation and bit of advertising research, to see how large a response they could get by using mailing lists. From mailing-list brokers they bought 100,000 names, circularized them, got between five and six thousand replies...
...three years Boren has taken care of the deficit; this year it looks as if they will just about break even...