Word: borer
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Dates: during 2000-2009
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...historic weigh house that now incorporates the Dutch Cheese Museum ($3.30; (31-72) 511 42 84; www.kaasmuseum.nl), a local rings a bell to open trading. Before bargaining begins, the buyer sniffs the cheese, bashes it with his hand to ensure the holes are the right size, and plunges a borer into it to taste the merchandise. If he decides to bid, he shouts out a price, which he accompanies with a hand clap; a stern clap at the end of the bidding seals the deal. Cheese porters, above, who have been hauling 160-kg barrows of sold cheese into...
...Borer, a lawyer by training, is putting his talents to use in his new career as a Berlin-based investment banker and lobbyist. Swiss, the national airline that replaced the bankrupt Swissair, has just hired him as a consultant in a bid to revamp its image. An interesting choice, considering all that Borer has personally done to shake up his country's staid reputation...
...TIME: The Foreign Minister criticized you for how you handled the tabloid incident and for mixing your personal and professional lives. Borer: This is a ridiculous allegation. My minister, Joseph Deiss, didn't stick up for me. One of the scandals is that the ministry was informed five days earlier that this story was going to run and instead of giving me the chance to prepare my defense or maybe file an injunction, they wouldn't tell me anything...
...TIME: You handled negotiatons over Switzerland's World War II banking role. Do you think the country's reputation has recovered? Borer: I wouldn't say it was damaged. What has happened in recent months - Swissair's grounding, the revelations of mismanagement at several companies - is more damaging to the credibility of the country as a place with the best and most serious business people...
...TIME: There is still a lot of criticism of Swiss banking regulations. Borer: We've taken unprecedented measures over the past three years to deal with the issue of money laundering. It's difficult nowadays to abuse Swiss banking secrecy if you are a criminal. Of course, you still can do it. But we are doing our best, and we now have better laws than the U.S. and Britain...