Word: borg
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Dates: during 1950-1959
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...everything from electric irons to autos in a bewildering variety of models and colors. Many manufacturers are now beginning to wonder whether they are doing the consumer a service-and whether they have not strayed too far from the basic principles of mass production. Says Judson Sayre, president of Borg-Warner's Norge Division: "Multiplicity of products is creating a trend toward phony obsolescence. Industry, in trying to create obsolescence with chrome decorations and gadgets, is building monuments to futility...
...hard-pressed appliance men, the turnabout came none too soon. Said Westinghouse Vice President Richard J. Sargent: "We are confident that the recession for this industry is over." Most of the industry agreed. Items: ¶Borg-Warner's Norge Division reported that September sales were up 29% for the best month in nearly two years. The company recalled more than 600 workers in three plants, put them on two shifts. Says Norge President Judson S. Sayre: "The way orders are landsliding, we could be sold out for the year by October 15." ¶General Electric's Appliance Park...
Even the appliance industry, which has been lagging for more than a year and a half, showed new life. Factory sales of new TV sets during August topped the year-ago pace for the first time during 1958. Borg-Warner's Norge division hired 600 workers and put on second shifts "to meet unfilled orders and refill depleted inventories...
Attracting the customer not only involves redesigning and lower prices, but a return to "the lost art of selling," said R. S. Ingersoll, president of Borg-Warner Corp. "In this connection the automobile industry has been the whipping boy of this recession. But the same thing is happening in other industries too. Today, there is a re-emphasis on healthy, hardhitting selling...
...between repairman and customer, are the manufacturers and big utilities, whose sales and reputations suffer with each new breakdown or complaint. Repairs is one of their major problems, and they are the ones who are working hardest to solve it. Says Judson Sayre, president of the Norge Division of Borg-Warner Corp., waving a letter from a Cleveland housewife: "Look at this stack of repair bills she enclosed. I don't blame that woman one bit. She's unhappy. I'd be unhappy too. It's a failure in leadership, not the fault of underlings...