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Word: borg (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

Propped up by a traction device, the boss of Borg-Warner Corp.'s Norge Division sat in bed at Chicago's Wesley Memorial Hospital last week, a telephone at his side and papers spread out in front of him. All morning 54-year-old Judson S. Sayre took calls, received visitors and dictated letters at a rapid clip. At noon, with his neck in a brace, he left the hospital for his office, returned later in the afternoon to finish up his 15-hour workday...

Author: /time Magazine | Title: CORPORATIONS: Life of a Salesman | 8/30/1954 | See Source »

...BORG-WARNER'S Norge Division, fifth biggest appliance maker (1953 sales: $44.5 million), had a phenomenal 29 % jump in sales in the first four months of 1954, is now looking for a total 50% increase by year's end. Norge's prize product, its automatic washer, is up 40% (v. a 10% jump for the industry); and a newly designed refrigerator has zoomed 186.4% over...

Author: /time Magazine | Title: Business: TIME CLOCK, may 31, 1954 | 5/31/1954 | See Source »

While billions are spent each year on advertising to get customers into the tent, little is being done to sell goods at the retail level. Says President George P. F. Smith of Borg-Warner's Norge appliance division: "Retail salesmen? There are no such animals...

Author: /time Magazine | Title: r-DEATH OF THE SALESMEN n: DEATH OF THE SALESMEN | 1/25/1954 | See Source »

Studebaker ran into more than its share of troubles with its radically new cars this year. While advance demand was big, production was stalled when Studebaker found flaws in its body stampings, took months to correct them. Then the Borg-Warner strike cut off Studebaker's supply of standard transmissions. For ten weeks, Studebaker had only automatic transmissions, which went into its higher-priced cars. By the time the company could build cars in quantity in early July, many of the prospective buyers had tired of waiting and bought other makes...

Author: /time Magazine | Title: STATE OF BUSINESS: Seasonal Tremors | 9/21/1953 | See Source »

...Profits of independent automakers were down in the second quarter, largely because of the Borg-Warner strike, which cut off transmissions. Nash-Kelvinator net dropped from $7,156,811 last year to $3,419,279, and Studebaker earnings skidded from...

Author: /time Magazine | Title: Business: Earnings: Up | 8/3/1953 | See Source »

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