Word: borg
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Dates: during 2000-2009
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That kind of attention to detail helped auto-parts maker Borg-Warner, which discovered that the Japanese believe a product must look good even if the customer will never see it. Borg-Warner, a manufacturing conglomerate, makes a five-speed transmission used in Nissan's popular 280Z and 300ZX sports cars. While the driver sees only the stick shift, Nissan insisted that the whole transmission must shine. "We ran into the Japanese fetish for appearance," says Thomas Hague, the firm's Asian area director. "It's an emotional thing with them." After Borg-Warner polished up its act, Nissan...
...guys. Catch Bob Geldof on the news shows; he must be so busy raising money for famine relief in Africa that he lacks the time and inclination to drag a blade across his jaw. Grab some rays at a tennis tournament and scrutinize the botanical shadow on Bjorn Borg's face. Take a trip down to the local triplex: Mickey Rourke, Timothy Hutton and Christopher Lambert are scruffing up the screen; Mel Gibson, as Mad Max, is atomizing his enemies; Sylvester Stallone and Chuck Norris are rounding up all those POWs and MIAs in Asia. It's a jungle...
...tournaments on Europe's clay-court circuit this year to shoot from 51st to 3rd in the world rankings, behind Federer and Hewitt. On his 19th birthday, he ousted Federer, his idol, in a four setter in the semis at Roland Garros, spawning a rivalry with John McEnroe-Bjorn Borg potential. Nadal even apologized to the Swiss superstar for beating him. "He's already mentally tougher than Federer," says seven-time Grand Slam champion Mats Wilander. "That's scary...
...aptitude for nurturing fun, cool brands. So they set up a kind of separate minicompany within Microsoft, insulated from the institutional lameness of its parent. "They allowed us to set up a separate division almost, that is physically, geographically, psychologically and spiritually different from what Bill himself calls the Borg," says Peter Moore, the V.P. in charge of marketing the new Xbox. Moore knew that whatever has made Microsoft successful thus far wouldn't help it here. And Gates seems to recognize that too. "[The games industry] expects us to act like Microsoft: very formulaic, very product oriented, very march...
...Becker's lunacy is a sign of authentic genius, not just a teenage hormonal fire storm, he could find his way to that imaginary land where Borg plays Tilden, and Laver goes against Budge, in the dream draws of endlessly fantasizing fans. For now, though, he is just a gaudy note in the annals of a game that delights in its overnight successes, then makes up its mind about authentic greatness with becoming, almost anachronistic, slowness. --By Richard Schickel. Reported by Steven Holmes/London and John Kohan/Leimen