Word: borg
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Studebaker ran into more than its share of troubles with its radically new cars this year. While advance demand was big, production was stalled when Studebaker found flaws in its body stampings, took months to correct them. Then the Borg-Warner strike cut off Studebaker's supply of standard transmissions. For ten weeks, Studebaker had only automatic transmissions, which went into its higher-priced cars. By the time the company could build cars in quantity in early July, many of the prospective buyers had tired of waiting and bought other makes...
...Profits of independent automakers were down in the second quarter, largely because of the Borg-Warner strike, which cut off transmissions. Nash-Kelvinator net dropped from $7,156,811 last year to $3,419,279, and Studebaker earnings skidded from...
...laid off 9,000 of their 12,200 workers at Willow Run, where the C-119 Boxcars were made on license from Fairchild Engine & Aircraft, their original designer. Auto production (250 cars a day) had already been halted in the plant a few days earlier, when a strike at Borg-Warner shut off K-F's supply of automatic transmissions and forced a layoff 'of 2,200 men. At week's end, there were only 1,000 K-F workers left, finishing up the last Boxcars and making auto parts for other manufacturers...
Fully Automatic. The Chrysler Corp. announced that fully automatic transmissions will be standard equipment on all new Chrysler Imperials and Crown Imperials. Similar to the Borg-Warner type used by Ford, the new transmission will probably be used later on Dodge, De Soto and Plymouth cars. Price as optional equipment: approximately...
...SIGNE BORG Seattle...