Word: borge
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...last time Bjorn Borg played tennis in Australia was in December 1974. It was an experience that he and the Australians would rather forget. Borg, then 18, looked more like a weekend hacker than the sport's rising star, losing to unranked players in the first round of two tournaments and bowing out in the second round of another. Borg surveyed the rubble of his fame Down Under and admitted: "I may have let the people down." The people agreed. Wrote the tennis writer for the Melbourne Age: "His reputation in Australian tennis is now not worth much more...
...years and five consecutive Wimbledon titles later, Borg's reputation in Australia is worth much more than a dollar-$749,999 more. And three-quarters of a million dollars was not all that Borg and his archrival John McEnroe divided for playing three back-to-back exhibition matches in Australia last week. There was also a solid silver tennis racquet, coated with gold and worth another $50,000, for the winner of the best two-out-of-three confrontations (two matches in Sydney, one in Melbourne...
...courtside boxes) were laid out behind a row of dainty lemon dahlias. Melbourne's Kooyong Stadium was transformed even further for the final match. Kooyong is Australia's Wimbledon, the most hallowed tennis ground under the Southern Cross. But Kooyong's center court is grass, and Borg refused .to play on that fast surface. So Promoter Paul Dainty shelled out another $48,000 to build a wooden platform and synthetic surface over the grass, allowing a five-inch airspace for the grass to "breathe...
Wrong, if you said Volvo or Bjorn Borg. It is ABBA, the world's top-selling recording group. But six-year-old ABBA, an acronym for Members Agnetha Faltskog, 31, Bjorn Ulvaeus, 35, Benny Anderson, 34, and Anni-Frid Lyngstad, 35, earns only part of its income from rock 'n' roll. Much of it comes from sidelines-like importing oil, leasing computers, investing in real estate and running one of the largest art galleries in Europe. These and other enterprises, owned by ABBA and its manager Stig Anderson, 50, netted roughly $20 million on sales...
...besides Ford, Zoli and Elite, there is the No. 2-ranked Wilhelmina Models Inc. ? plus some 15 to 20 smaller outfits account for close to $50 million in annual billings. The action has attracted Sports Management Tycoon Mark McCormack, whose International Management Group represents such superstars as Bjorn Borg and Arnold Palmer. McCormack has now moved into modeling with agencies in London and Tokyo, and last month launched a New York outlet, International Legends...