Word: borge
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...price keeps going up. According to Kain, who recently negotiated Borg's new five-year contracts with Fila and Donnay, "they are the biggest deals in the history of tennis." The current going rate for a one-year print campaign using Borg's name and picture, including one day of his time to shoot the ad, is $50,000. But IMG generally insists on a minimum two-year deal with a 15% fee increase the second year. Budget-minded advertisers willing to settle for less than No. 1 one can hire Vitas Gerulaitis for a modest...
...firms pay so much for a Borg endorsement? Fila's sales climbed from $25 million to $53 million during the last three years of Borg's first contract. Donnay's racquet sales quadrupled in its first five years with Borg. Didier Ailloud, deputy sales director of the French firm that makes VS strings, believes that as much as 15% of new customers come his way after being swayed by the Swede. Says Ailloud: "I am convinced that the identification of Bjorn with our product is of inestimable importance...
...much, then, is Borg worth...
...making his home in tax-free Monaco, Borg avoids the 85% bite he would feel in Sweden. A Swedish newspaper last year calculated his net worth at $7.25 million. That is surely low; Borg's investments, which IMG also manages, have appreciated at well beyond the inflation rate...
...Borg bought gold at $200 per oz. a few years ago and sold it at $600. He owns a home on the French Riviera and part of an island off Sweden. He has diamond interests, a wide range of bonds and other securities, apartment and office buildings in the U.S., a tennis shop in Monte Carlo managed by bis parents. He is also looking for a home in Florida, where he feels he may some day want to retire...