Word: borge
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Attracting the customer not only involves redesigning and lower prices, but a return to "the lost art of selling," said R. S. Ingersoll, president of Borg-Warner Corp. "In this connection the automobile industry has been the whipping boy of this recession. But the same thing is happening in other industries too. Today, there is a re-emphasis on healthy, hardhitting selling...
...between repairman and customer, are the manufacturers and big utilities, whose sales and reputations suffer with each new breakdown or complaint. Repairs is one of their major problems, and they are the ones who are working hardest to solve it. Says Judson Sayre, president of the Norge Division of Borg-Warner Corp., waving a letter from a Cleveland housewife: "Look at this stack of repair bills she enclosed. I don't blame that woman one bit. She's unhappy. I'd be unhappy too. It's a failure in leadership, not the fault of underlings...
JUDSON S. SAYRE, president, Norge Division of Borg-Warner Corp.: "Overall appliance volume will probably end up in 1957 as good or better than...
...Regis Paper Co. and Union Bag-Camp Paper Corp.; profits were also down for Crown Zellerbach Corp. (66? a share v. 1956's 86?), Scott Paper Co. (66? v. 72?) and Allied Paper Corp. (90? v. $2.30). High costs of labor and materials hurt Crane Co., Borg-Warner Corp., Carborundum Co., and Owens-Corning Fiberglas Corp...
...businessmen weighed the evidence last week, took note of the countermoving inflationary and deflationary forces, few saw any reason for pessimism about 1957's business prospects. Some predictions: ¶ Borg-Warner Chairman Roy Ingersoll, who is spending $26 million for expansion this year: "We have good reason to anticipate improvement in 1957 in many of the industries which Borg-Warner serves. Sales are on the upcurve in automotive and farm-equipment parts, chemicals, aviation components and oilfield tools." ¶General Shoe Corp. Chairman W. Maxey Jarman: "People are buying freely. Employment is good. Retail business will definitely...