Word: borges
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Died. Thomas William Warner Jr., 39, much-wed (four times) playboy heir (at age 16) to Borg-Warner and General Motors automotive fortunes; by accident (a 12-ft. fall on the grounds of his mother's mansion after a night of bottling); in Pasadena, Calif...
Propped up by a traction device, the boss of Borg-Warner Corp.'s Norge Division sat in bed at Chicago's Wesley Memorial Hospital last week, a telephone at his side and papers spread out in front of him. All morning 54-year-old Judson S. Sayre took calls, received visitors and dictated letters at a rapid clip. At noon, with his neck in a brace, he left the hospital for his office, returned later in the afternoon to finish up his 15-hour workday...
...play, so many times you can lie on the beach, so many times you can go to the races. Then you get damned sick and tired of it, and wish you had a job to go to." Last May Sayre found the job to go to at Borg-Warner...
...BORG-WARNER'S Norge Division, fifth biggest appliance maker (1953 sales: $44.5 million), had a phenomenal 29 % jump in sales in the first four months of 1954, is now looking for a total 50% increase by year's end. Norge's prize product, its automatic washer, is up 40% (v. a 10% jump for the industry); and a newly designed refrigerator has zoomed 186.4% over...
While billions are spent each year on advertising to get customers into the tent, little is being done to sell goods at the retail level. Says President George P. F. Smith of Borg-Warner's Norge appliance division: "Retail salesmen? There are no such animals...