Word: boris
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...Subscriber Tyrrell is employed by the Victor Talking Machine Co. The item in question described how the Company had discontinued sponsoring radio concerts by Lucrezia Bori, John McCormack, Frances Alda, etc., had replaced these famed artists on their concert programs with such names as Rudy Wiedoeft, Billy Murray, Hank Burr...
...formal drawing-room, softly rugged-the studio of Station WEAF, Manhattan-sat a score of notables in evening garb. In the broadcasting room stood John McCormack. In front of him was a microphone. He sang Adeste Fideles with quartet and orchestra, the Berceuse from Jocelyn. Then Miss Lucrezia Bori rendered LaPaloma, airs from La Traviata; then the two sang a duet from the same opera. Both were nervous at first, lacking the stimulant of a physical audience ; they warmed to their work, their voices were perfectly reproduced, even to the finest nuances of shading. Between numbers, the announcer...
Results. Mr. McCormack was advertised ; Miss Bori was advertised; the Victor Talking Machine Co. was advertised ; millions of radio fans heard two great singers pipe their sweetest; tremors shook the frames of Broadway producers, managers. During that evening, many plush playhouse seats had been left gaping by folk who had stayed home ,to hear Miss Bori, Mr. McCormack...
Said Miss Bori: "I was scared to death...
After the Bori-McCormack concert (see Page 14) there was a startling-move in Radio Corporation of America, under which the issue shot up swiftly. In fact, the companies which are particularly connected with the radio business have almost all enjoyed a sharp rise...