Word: borkum
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Dates: during 1970-1979
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Whacker looked excited. "Come on down to the basement!" he yelled, flailing his arms about wildly. "If I don't get a Nobel for this, then those people aren't worth a soggy pouch of Borkum Riff...
...Chevy commercial was just dumb--there were others that were plain offensive. A Borkum-Riff pipe tobacco commercial showed a blonde guy stomping the snow from his boots, entering a house, taking off his coat, and being welcomed by a beautiful blonde woman who proceeds to stuff and light his pipe for him. The voiceover says something like: "In Sweden, a man has to take all the comfort he can get to make it through the winter. Borkum-Riff, a lusty smoke...
...Even Borkum-Riff's blatant sexism paled in comparison with that of Chris Schenkel, who ABC had announcing the figure skating and ice dancing events. Schenkel commented on the great Soviet skater Irina Rodnina: "Look at the ice shavings in her beautiful black hair." Or after the skating expert calls the skaters "Powerful! These people are powerhouses!", Schenkel says, "She's the cutest thing you'll see. Not too long ago, she was a tiny little thing, but now she's grown up and is a match for her partner...