Word: borland
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...TIME: Borland [another Microsoft competitor] charges that you used vaporware [the preannouncement of a nonexistent product] to screw up the development of Turbo BASIC. Which you did, right...
...COMPETITORS' WEAKNESSES: Lotus ((maker of financial accounting software)) lost ground because it was very late in catching the two biggest technology waves: the Macintosh . . . and Windows. Borland International ((producer of database programs)) is too distracted with its bad merger with Ashton-Tate. Philippe Kahn ((Borland CEO)) is good at playing the saxophone and sailing, but he's not good at making money. WordPerfect ((developer of word-processing software)) is truly a one-product company . . . Our most successful software is for the ((Apple Computer)) Macintosh. We have a much higher market share on the Mac than anywhere else. How does Apple...
...developers whom IBM is counting on to write programs that run in conjunction with the Microsoft product. Suddenly, they have to worry about whether the programs they are working on will be declared illegal. "For years Microsoft has been telling us Windows was safe," says - Philippe Kahn, president of Borland International, which has already spent nearly $1 million developing an information-retrieval program based on Windows. "It's like waking up and finding out that your partner might have AIDS...
Publishers have adopted a variety of novel techniques to help stem the flood of telephone traffic. Borland International runs a forum on the CompuServe network where customers' questions are answered by either the company's technicians or other CompuServe subscribers. Lotus and Microsoft fill their disks with elaborate help messages that can be called up to the screen the moment a problem arises. Software Publishing, creator of the easy- to-use PFS filing and word-processing programs, refers callers back to their dealers...
...exercise that generally is more trouble than it is worth. The key to these handy new programs is that they can be called up, used and put aside in a flash without disrupting the main task being done with the computer. The most popular packages in this group include Borland Software's SideKick ($50), Software Arts' Spotlight ($140), Bellsoft's PopUps ($40 to $80 each) and PolyTron's Poly-Windows...