Word: borman
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Dates: during 1970-1979
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...some analysts as the most financially shaky of all U.S. air carriers. Last week it reported a third-quarter loss of $21.4 million ($17.8 million in September alone), v. a profit of $7.6 million in the comparable period of 1974. Simultaneously, it chose a new pilot: former Astronaut Frank Borman, one of the three who read from the Book of Genesis on Christmas Eve, 1968 as their capsule orbited the moon. Borman, 47, joined Eastern as a vice president in 1970; he became president last May and now takes the title of chief executive from Floyd D. Hall...
Total Woman courses, which Morgan started four years ago, last only four weeks (one two-hour class a week) and cost $15. Her students, who have included Singer Anita Bryant, the wife of Astronaut Frank Borman and those of a dozen Miami Dolphin football players, have been taught to find happiness by living entirely for their husbands. Like Fascinating Women, Total Women celebrate male dominance and depend on guile and sauciness to get their way, but they use sex more overtly than their Fascinating sisters...
Astronaut Frank Borman gained global fame on Christmas Eve 1968 when, from the first moon-orbiting space capsule, his voice was heard on radio and TV sets round the world reading from the Book of Genesis. A week later, Borman and Crewmates James Lovell and William Anders were chosen TIME'S Men of the Year. Yet Borman soon learned that man does not live by glory alone. In 1970, the onetime fighter pilot, then 42, joined Eastern Air Lines as a vice president with vaguely defined duties. "People thought I was going to be some kind...
...Instead, Borman has proved to be a tough, able executive. In July he was promoted to executive vice president in charge of all Eastern operations, making him part of the line's top management triumvirate, along with Chairman Floyd Hall and Chief Financial Officer Charles Simons. Lately Borman, who earns $110,000 a year, has played a major role in lifting the carrier out of the red. Last month Eastern reported profits of $16.9 million for this year's first nine months, v. a $24 million loss in the comparable period last year. Among other things, Borman...
Collins is both substantive and witty. He is also generous with his praise and fairly candid about his dislikes. Neil Armstrong, who now teaches engineering at the University of Cincinnati, gets the highest marks for his "great balance and perspective." Frank Borman, now a vice president at Eastern Airlines, "makes decisions faster than anyone I have ever met." Collins is awed by his Gemini 10 partner John Young, a country boy whose "aw shucks, 't aint nothing" demeanor masks a brilliant engineering mind...