Word: borman
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...Scout Morality. Borman is the second famous aviator to head Eastern: the first was World War I Ace Eddie Rickenbacker. Nonetheless, Borman's astronaut fame was initially a disadvantage. When he began working as a consultant to Eastern, some colleagues dubbed him "the moon man" and distrusted his purely military background. His impeccable Boy Scout morality and reputed humorlessness also put off some fellow executives...
...Borman's hard-driving approach eventually made him a vice president, then president and finally chairman. Now he is addressing himself to the great fear among industry analysts that U.S. airlines will not have enough money to replace their planes as existing fleets age. Borman has an idea for that too: Eastern has petitioned the Government for permission to huddle with other airlines to work out the design of an economical jetliner for the 1980s. Other lines are cool to the idea, but it is an example of the fresh thinking that Borman is bringing to an industry that...
...major report was drawn up by a six-man commission appointed by Army Secretary Martin Hoffmann to investigate last spring's cheating scandal (TIME cover, June 7). Wrote Commission Chairman Frank Borman, the former astronaut, in a letter to Hoffmann accompanying the 91-page study: "We believe that education concerning the honor code has been inadequate and the administration of the honor code has been inconsistent and, at times, corrupt. The cadets did cheat, but were not solely at fault. Their culpability must be viewed against the unrestrained growth of the 'cool-on-honor' subculture...
...academy's staff has reneged on its responsibility. More emphasis, the report continued, should be placed on "high quality" education rather than on military training. The superintendent should be chosen for his educational as well as his military skills and should serve at least five years. Said Borman after the report was issued: "We should try to prevent a Fort Benning-on-the-Hudson attitude from creeping into the academy-which it already...
...questionable how many will return since they have gone on to other things. Any change in the honor system must be approved by the cadets themselves, who only this month narrowly failed to reach the two-thirds vote necessary to amend the current system. But the weight of the Borman report is expected to change enough minds to modify the code in a subsequent vote. Says Cadet Peter Eschenbach, class of '78: "I used to be a hard-liner about the code, but after seeing my friends fall by the wayside. I feel differently...