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...attention of all these drivers, who pass hundreds of gas stations on their travels, the oil companies are pumping more money into advertising that stresses the individuality and merit of their product. Nearly every brand now touts an additive-TCP, Petrox, Tri-tane, Boron-and a variety of octanes to suit different cars. Sunoco, for example, offers eight different octanes for practically every make and type of car. While the additives do improve auto performance and reduce maintenance problems, Elaine Yarring-ton, American Oil's marketing development manager, admits: "They do not ultimately result in any significant difference between...

Author: /time Magazine | Title: Retailing: Changes at the Pump | 7/9/1965 | See Source »

...such losses by aggressively seeking out new uses for frit. The material is now used on classroom chalkboards, automobile mufflers and jet-engine afterburners. Ferro also turns out frit-based golf-hole markers and road markers, is developing a fertilizer business in which it mixes frit with zinc, boron and molybdenum. Porcelain enamel "skin" sections are hanging on many a U.S. skyscraper's shiny exterior, and frit-coated luminescent walls and lightweight doors are being turned out for houses. Not too far distant, at least in President Marks' dreams, is a house with outside panels of frit...

Author: /time Magazine | Title: U.S. Business: All Frit, No Fret | 4/24/1964 | See Source »

...thick and about the diameter of a quarter. On top of this, an even thinner layer of extra-pure silicon is deposited by evaporation and covered with photosensitive masking material. The mask is removed in patterns, allowing successive parts of the silicon to be exposed to vapors, such as boron, that change its electrical properties. Some of the tiny areas become built-in transistors; others become diodes, capacitors or resistors. Then a pattern of conducting material is plated over the whole circuit, connecting its new-formed parts. As many as 300 microscopic circuits can be formed photographically at the same...

Author: /time Magazine | Title: Electronics: Shrunken Circuits | 4/3/1964 | See Source »

Bach specified no medium for the work, and I shall not go into the question of whether it ought to be played on the organ. Miss Boron had obviously practiced hard for many months on her own edition for organ; but in the end it was clear that the work was far beyond her technique, and should not have been attempted in public...

Author: By Caldwell Titcomb, | Title: Two Women Play Bach | 8/2/1962 | See Source »

...Miss Boron bore on doggedly through the final chorale, but she stumbled frequently over many notes and missed others completely. Her articulation was hap-hazard, and she often changed registration in the middle of phrases against all musical sense. Her rhythm was shaky, and in some fugues wilfully distorted to the point where all meter had wholly vanished...

Author: By Caldwell Titcomb, | Title: Two Women Play Bach | 8/2/1962 | See Source »

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