Word: borroff
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Dates: during 1947-1947
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...there was still another ending to the episode. Comfortable, florid ABC Vice President Ed Borroff was among the listeners that day. A longtime critic of such programs, he decided that the cliff-hang ending had gone quite far enough. Last week Borroff gave orders which may chip away dangerously at the foundations of all soap operas, as well as kid-chillers. Jack Armstrong and his running mate, Sky King, he ruled, need more time, less suspense. After Aug. 25 the shows will be heard on alternate days and stretched to a full half hour. Each day there will...